Attention: Entrepreneurs who want to see bigger & better results
and want to make MORE money online.
Revealed! An easy plug-and-play system to reveal the "Juicy" YOU and transform your online business so it sounds like YOU! (authentic and NO hype!)
Yes you CAN build a 6- or 7-figure business around your brilliance. We'll show you how (and how those other 7-figure ultra-entrepreneurs are doing it).
From the desk of Michele PW and Lisa Cherney
On the surface, it seems like it should be so easy, doesn’t it?
You put up a web site, start collecting email addresses and start selling your products or services. That's what the "gurus" tell you, isn't it?
So why isn't it working for you? Or maybe it's sort of working but it certainly feels like the whole process could be a lot smoother for you. Not to mention, more comfortable. Like you don't have to sell your soul to make money. There HAS to be a better way.
Does any of this sound familiar?
- You're not making as many sales on your web site as you want to be (either selling your products OR your services)
- Your email list isn't growing as fast as you want it to be
- You're not attracting the clients you want to be working with. Plus you have to spend a lot of time on the phone to close them. (There HAS to be an easier way to fill your pipeline with clients, isn't there?)
- You don't know what to say when someone asks you what you do. Worse, you start seeing their eyes glaze over as you speak. How does it come so naturally to other people?
- You want to launch a new product but you don't know the first thing about putting together a sales letter or emails. What are you going to write about? And once you do put some copy together for your web site or sales letter, you don't get as many sales as you like. (Or, worse, you get zero sales)
- You want do to a sale, make some quick cash. But again, you're stuck. What do you write about? And after you create those emails, again you find you're just not getting the response you wanted
- You really hate all those "long copy sales letters" (you know the ones – they go on and on forever as you scroll to find the price, much like this letter) and those hype-y emails. You don't want to sound like that. Is that the ONLY way to make money online is to sound so inauthentic and pushy?
So what does all of this have in common? Well, it all comes down to one thing – how you express yourself and your "genius" using words. (ESPECIALLY knowing how to do this through copywriting.) Most importantly, how to express your brilliance in a way that attracts your ideal client, makes you more money and DOESN'T feel like you're being hype-y or inauthentic.
Wait! I can hear you all saying "ugh" right now. I know, I know. For most of you, learning about copywriting is about as much fun as learning about dentistry. And that's okay, really. I'm going to be sharing with you a very special way of writing copy that's not nearly so painful as what you've been taught before (and it's actually MORE effective because you'll know EXACTLY what you need to say to persuade YOUR prospects to become your clients – it will be customized for your business and your inner gift to the world). But before we get to that, let me give you a little more background.
You've probably heard, or you may already know, that copywriting is important. But do you really know HOW important?
Consider this: A lot of ultra-successful entrepreneurs started off life as a copywriter. (Do the names Ali Brown and Alex Mandossian sound familiar?) Even the ones who weren’t professional copywriters know a thing or two about writing good copy. In fact, if you ask them, they'll tell you knowing how to write good copy was PARAMOUNT to their success in business. (How do I know this? Because I HAVE asked a lot of them what their "secrets" to success are. And knowing how to write compelling copy that gets their prospects to take action is right there on the top of their list.)
So why do they place copywriting so high on their success list? A few reasons:
- Copywriting is an integral part of marketing and sales. Good copywriting WILL lead to you making more money. You'll be able to sell more products and services, and you'll be able to do it in a LEVERAGED fashion. You see, copywriting allows you to sell one-to-many in an efficient and effective manner. (That's why copywriting is compared so often to a cash machine or a sales force out working for you, copywriting is designed to MAKE the sale without YOU picking up the phone and selling one-to-one.) You may have heard the expression "copywriting is salesmanship in print" – that's what this means. You're basically transforming face-to-face sales into a one-to-many technique.
- All successful entrepreneurs and business owners make marketing one of the top things they focus on. After all, no marketing, no new customers. No new customers and eventually your business dries up. Knowing how to market efficiently is especially important as there are only so many hours in a day. (Copywriting lets you leverage your marketing activities, remember?)
- You may have heard the expression "copy is king." This is because when you have good copy, you can still make sales even if other parts of your business are lacking. Copy can hide a myriad of sins and it can make you successful even if you don't have all your other ducks in a row. Successful entrepreneurs know this, so they put a premium in making sure their copy is doing its job. (Now, if you're someone who HAS all their ducks in the row, if you add great copywriting to the mix, your business will EXPLODE.)
- If you don't know what good copywriting looks like, you're not going to get it. That's why so many uber-successful entrepreneurs know how to write copy, even if they're no longer doing so. They HAVE to know what it looks like or how will they know when they’re looking at it (either because they wrote it or someone else did)? Or, maybe even more importantly, how will they know when they NOT looking at it?
“Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you’re looking for copywriting that gets you results.”
Founder of Alexandria Brown International
“Thanks to your eagle eye and copywriting changes to ONE simple email, I substantially increased registrations for my "Give Your Pricing a Kick-in-the-Pants" Virtual Workshop Intensive! That's money that went straight into my bank account!”
The "Horse Whisperer for Business"
Okay, so now you understand how important copywriting is to the success of your business, either being able to hire the right copywriter or do your own. But it's so PAINFUL to learn. Unlike me (I already know I'm a bit of a freak), you probably don't relish the idea of going through all those copywriting products out there, do you? Not only do you not have the time, but it's really not all that exciting either.
And to add insult to injury, you may also find it painful to write your own copy. Why? Most likely because you have no idea what to say about your products or services. Or maybe it's because you haven't "owned" your greatness yet, and if you haven't owned it, how on earth can you write about it?
Well, that's why I'm so excited to share with you what Lisa Cherney and I have come up with – an easier, more effective way of writing copy that gets you results!
Who are we and why should you listen to us?
Well let's share the good stuff first:
Me – Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist is one of the hottest copywriters and marketing strategists around. Her client list reads like the Who's Who of Internet Marketing, with names like Mark Victor Hansen, Ali Brown, Alex Mandossian, Melanie Benson Strick and John Assaraf on it. Her latest project? The copywriting genius behind Lisa Sasevich's 6-Figure Teleclass Secrets launch (which is WELL over a 6-figure launch).
What's her secret? It's simple – she knows how to write copy and create marketing strategies that GET PEOPLE TO BUY.
Lisa Cherney is the Juicy Marketing Expert and Founder of Conscious Marketing. Having worked with iconic brands like AT&T, Nissan and Lipton at top advertising agencies, it’s not a surprise that even leading marketing and sales experts have turned to Lisa to cut through the hype and get to the heart of what they uniquely bring to the table. She is a highly sought after speaker for top events like Market Your Way to Wealth and Bridging Heart & Marketing as well as leading professional associations. She has shared the stage with experts such as Adam Urbanski, Lisa Sasevich, Matt Bacak, Eric Lofholm, Jill Lublin and Lynn Pierce.
However, her greatest accomplishment is laser focusing her marketing so precisely that she tripled her income while taking off Fridays & Mondays to be a mom.
Now we're back to me. But that doesn't tell the whole story. You see, I wasn't always a superstar copywriter and marketing strategist.
I started off as a freelance copywriter. I was much like many other freelance copywriters out there except for one important distinction. I had good instincts. So even though I hadn't been trained as a direct response copywriter, I still got some fabulous results for my clients. (By the way, direct response copywriters is what they call people like us who write junk mail and those "long copy sales letters.")
The problem was I couldn’t explain what I was dong. You see, I hadn't studied direct response copy yet, I was simply going on instinct. Therefore I didn't really understand WHY it worked, I just knew it DID.
Fast forward a few years and I discovered the whole world of direct response copywriting. It was fabulous. Now I could start to see a system and a REASON why things worked.
But, it still wasn't enough. I knew there was an even BETTER way to do this. Writing copy didn’t have to be as difficult as it appeared. There WAS a system. I just didn't see it yet.
Enter Lisa. She helped me see there WAS a "method to my madness." You see, I was doing things so instinctively, I didn't even see it. She helped point it out to me, and showed me how we could combine forces to create a product that was completely different than anything out there.
Lisa's brilliance is pulling people's gifts out of them and then showing them how they communicate their gifts to the world so people are lining up to do business with them. She helps transform their marketing so marketing is effortless and is in perfect alignment with their gifts.
In a nutshell, this is a partnership created in heaven. Together we'll teach entrepreneurs an easy, paint-by-numbers system to make it so much more effortless for them to use powerful copywriting techniques in their own businesses to skyrocket sales and easily attract their ideal clients to them like a magnet.
And that's why we're SO excited about our Juicy Online Marketing Essentials Bootcamp!
You see, it's NOT YOUR FAULT your copy hasn't been as getting you the results you want. First off, there's A LOT to learn about being a direct response copywriter. This isn't something that just "happens" – many times it takes years of training. And if you don't have years of training? Well it can really affect your results.
And, NO ONE has broken this down into an easy-to-follow, plug-and-play system the way Lisa and I have. You're going to EASILY be able to write copy for yourself that GETS YOU RESULTS once you finish our Juicy Online Marketing Essentials Bootcamp.
“I’m so grateful I stumbled on this dynamic duo! Their combination of marketing skills is the perfect pairing for attracting your ideal client and then knowing how to speak to them in their language. Its important to me that my marketing is powerful enough to convert sales at a high rate while being congruent with my 'Invisible Close' message, and these ladies know how to get the online results without sounding salesy! This Juicy Ka-Ching team greatly contributed to both my online and offline marketing and will give YOU the clarity and strategy you need to breakthrough to your next level too!”
The Invisible Close™
“I can write. It just takes me forever. I didn’t have really any text on my website worth a darn for about 4 years. I was so jazzed after working with Lisa, I couldn’t even sleep. I re-wrote my whole website and brochure. It was fun and it just flowed right out of me. My website traffic has doubled and I need to hire an assistant to help me with my increased workload.”
Sweet Internet Web Design
The Juicy Online Marketing Essentials Home Study Course
So here's just a sampling of what you'll get with our breakthrough program.
MODULE 1 – YOUR IDEAL CLIENT
Have you heard the saying "if you don't know where you're going, any road will take you there?" Well, if you don't know who your ideal client is, how on earth are you going to be able to attract them?
And when we say "your ideal client" not only are we talking about prospects you love to work with but the ones who love working with YOU! These are your biggest fans, the ones who crave what you're selling. Wouldn't you LOVE having hundreds or thousands of customers who adore you and buy everything you sell? Well, this can be YOUR reality once you discover our secrets!
You're also going to learn:
- An easy system for pinpointing who your ideal clients are (No guesswork here, we lay it out to make it super simple.)
- Why NOT knowing your ideal client is a recipe for disaster. (In fact, NOT going through our simple system could be costing your THOUSANDS OF DOLLARS in money, time and lost opportunities.)
- Simple steps for attracting your ideal clients into your business effortlessly
- How to make your ideal clients feel COMPLETELY understood and that what you're offering is the ONLY solution for them (What competition? Do this and your competition melts away.)
MODULE 2 – HEADLINES
Did you know that headlines are the most important part of your web sites/sales letters/advertising pieces? In fact, the vast majority of your prospects will make the decision to read the rest of your copy based SOLELY on your headline.
That's why you need a headline that rocks! That resonates with your ideal client so they are COMPELLED to keep reading. Don't know how to do that? No worries - we'll walk you through our simple systems.
Here's what else you're going to learn:
- Easy peasy headline formulas to make coming up with the perfect headline a no brainer (no more struggling and losing money every minute you DON'T have the "right" headline).
- Don't know where to start coming up with a headline? No worries, we'll go through a couple different systems so you can see what works best for you.
- Make sure the headline you're using is the right one – and easy ways to determine if it's not.
MODULE 3 – YOUR MILLION-DOLLAR STORY
Want to know the best way to:
- Build your credibility
- Boost your visibility
- Attract your ideal client
- Make your competition disappear?
But how do you write it? Where do you start? What needs to be in there and (more importantly) needs to be left out?
That's why we're going to walk you through our system of crafting your million-dollar story!
Here's what else you'll learn:
- Know the "secret" ingredients of what your story should contain to transform it from "ordinary" to "million-dollar."
- Storytelling tips from an actual storyteller (yes, I write fiction too. I'm pretty darn good if I do say so myself. I'll share with you what those fiction writers already know about crafting a best-selling yarn and how you can apply them to YOUR story so it's just as compelling to read).
- How you can use your story to connect with your ideal client so deeply they won't want to work with anyone but you!
- How you can use your story to draw your ideal clients to you effortlessly
“After getting crystal clear about what makes me unique and owning my Ideal Client, my marketing finally started working! I have attracted the very best licensing agent in the industry. I am a featured artist this year at Faeriecon, being put in the same space with the likes of Alan Lee from Lord of the Rings and Holly Black from Spiderwick. Plus the premier magazine of my industry is doing a 4-page spread on me in the next issue. I wish I came to you first. I could have saved thousands on copywriting and branding! You rock sister!!”
Award Winning Artist
MODULE 4 – JUICY BENEFITS (SWEET AND SOUR)
People buy results. People buy outcomes. People buy emotion.
In other words, they buy benefits. What benefit will they get from using your product or service?
What they DON'T buy are facts. Descriptions. In other words, features.
Chances are you've heard this before. But, I bet you're still struggling with it. (Don’t worry if this IS you – MOST people have a lot of problems getting their head around writing benefits.)
Never fear, you're in the right place! And we're going to show you simple ways to put together sweet and sour benefits.
You'll also learn:
- What sweet and sour benefits are and why you need BOTH. (Really! If you're not using both sweet and sour benefits you're going to be losing business.)
- How to “add juice” to any benefit so you don’t sound like everyone else who “appears” to be offering the same product or service. (Never wonder how to answer the question, “Why should I work with you instead of her?”)
- A really cool way of "turning the knife" and "bandaging the wound" to evoke powerful emotions in your prospects so they KNOW this is the right solution for them.
- Simple ways to creating both sweet and sour benefits – you'll be amazed at how easy it is to do this once you know our system.
- How you can use sweet and sour benefits so your prospects see the value of what you're selling. (Hint – do this right and you'll never sound hype-y or sales-y or inauthentic.)
MODULE 5 – WHAT'S STOPPING THEM?
Ah. Here we go.
No matter HOW well you've done your job with the rest of your promotional copy, you're going to hit this. Where your prospects just stop.
They may want it. They may know they need it. They may love you and want to do business with you.
But they don't hand over their credit card to you.
Game over. Everything stops. And BOTH of you are the big loser (you because you've lost the business and lost the chance to make a bigger mark in the world, and your prospects because they REALLY have a problem and YOU can solve it for them! But they're NOT taking action!)
So what do you do? You need to figure out what's stopping them and resolve it for them. (This is also known as overcoming objections.) We'll teach you how to do exactly that.
Here's what else you'll learn:
- What are the 3 biggest objections EVERYONE has when deciding to buy and how you can overcome them. (Don't do this and you'll lose sale. Probably a lot of them. Guaranteed.)
- What's your ideal clients' "secret" objection. What? There's a secret objection? Sure there is, and because it's a secret it's harder to overcome. (No one is talking about it so how do you address it?) We'll be sharing with you easy ways to resolve this for them.
- Unfortunately these are just the beginning of the objections. Your ideal clients will have more. Much more. We'll walk you through our system on figuring out what THESE objections are and how to overcome them.
MODULE 6 – PACKAGING YOUR GENIUS
You've done all the hard work. Your ideal clients are ready to buy what you're selling.
But there's only one problem. What ARE you selling?
Have you packaged your genius properly so your ideal clients WANT to buy it? Here's where we walk you through all the steps of crafting your offer so it resonates with your ideal client and they can't wait to invest with you.
You'll also learn:
- What are the 3 main parts of an offer and why you need to address all 3. (Miss one and the whole thing falls apart.)
- How do you know if what you've put together is what your ideal clients want? Because if they DON'T want it, well they're not going to buy it. (I don’t care HOW much they love you, they're not going to buy if they don't like the offer.) We'll walk you through our system of testing your offer so you know it's what your clients are looking for.
- Step-by-step system of crafting a killer offer your ideal clients will love and can't wait to purchase from you.
MODULE 7 – PUTTING IT ALL TOGETHER!
Here's where the rubber meets the road! Now that you've gone through all the steps and have created all the pieces, I'm going to share with you my 6-Figure Sales Letter & Squeeze Page/Preview Call Page Templates!
This is as easy as "insert tab A into slot A." Truly. You're going to get these templates that will make it so easy for you to create your own:
- Squeeze pages/Preview call page
- Sales pages
- Web sites
Here's what some of our last participants are saying about our workshop:
What a dynamic duo! I love what you are doing! ... and I've reallllllly been enjoying the classes and learning a lot!
Between facilitating the 75-minute calls twice a week and providing 24/7 access to the Forum, you have done a magnificent job of making things clear and easy to understand and apply.
I have taken several courses in Internet marketing over the past few years, and yours, by far, has been the most practical and easy-to-apply of any program I've ever invested in. Keep up the good work.
Thanks, also, for the incredible value you have both provided over the last 3 weeks. I have learned an incredible amount. You are clearly at the top of your game in your areas of expertise and even more powerful as a team. I haven't even launched yet and I feel like my own game has reached a whole new level. Thank you! Thank you! Thank you!
Just wanted to say that I am really enjoying the JOME Bootcamp! You have done a great job of organizing, preparing and presenting the materials for this class. This is just what I needed at this time. I have learned so much from you, I feel like a sponge trying to take it all in and now need to apply it to my business. I am excited to see what it will do for my business. The bootcamp has been very inspiring!
Just want to let you know again that this is some good stuff. I wrote my Million Dollar Story today and guess what--my ideal client changed again as a result of actually seeing my story on paper.
Thanks for all the "juicy" content.
I wanted to personally thank you for the marketing bootcamp! It was jamm packed with real juicy and usable information!
So now you may be wondering:
How is this all going to work? How am I going to get my hands on all this amazing information?
Well, here's how we're going to deliver it to you:
- 5 75-minute training calls walking you through each of the modules
- Transcripts of each call
- Worksheets, samples, templates and other juicy resources to walk you through this process
But that's not all! You're also going to get a call with Queen of Sales Conversions Lisa Sasevich, The Invisible Close.
Look, we're giving you all the tools you'll need to attract your ideal clients and persuade them to become your customers. We're teaching you how you do this using copy. But how do you do it on a teleclass or from the stage? Well, to answer that, we of course brought in the expert to teach you how to do exactly that! Lisa Cherney will be interviewing Lisa Sasevich (the 2 "Lisa's" ) on all her "speaking" secrets.
This sounds fantastic Lisa and Michele, but how much is it all going to cost me?
Ah, good question. And I have one of my own.
How much is the copy you're using on your web pages, sales letters, preview call/squeeze pages, emails, etc. costing you each day?
$100? $300? $1,000? More?
I bet you don't even know. (You may not even WANT to know.)
What's worse is you might be a FEW SIMPLE TWEAKS from doubling or tripling what you’re making online. (Truly. I've seen it happen before.)
Juicy Online Marketing Essentials Bootcamp is designed to help you get to the root of why you're not making as much money as you want to be online and reverse that trend. It's an easy and effortless way to transform your business into an online money machine.
Look, all you have to do is land ONE new client or sell a couple of $200 products and you've paid for the low $397 investment in this course. And every time you go to sell something new, you'll have all the tools and resources to create the right copy to make it a success.
On top of all that, this is going to SAVE you time and aggravation struggling to write your own copy PLUS you're going to save $1000s on hiring a big-time professional copywriter to do all of this for you. (You may still hire a writer to help you out, but you may be able to get away with hiring someone far cheaper than a direct response pro to get the job done with this product on your desk.)
And imagine how much easier life will be for you once you master this essential marketing tool. Your marketing will be that much more effective, you'll get more and better results with less effort and less stress. What is THAT worth to you?
Plus you're protected by our 100% Juicy Guarantee – You'll love how juicy this product is or you'll get your money back!
Both of us stand firmly behind our products. We KNOW this product has the potential for transforming your business just as long as you do all the work.
But, just in case you don't agree, you have 60 days to decide if this is for you. Just let us know, send the product back and we'll refund your investment.
"Even after 18 years of preparing clients for media appearances on CNN, 60 Minutes and The New York Times, I've still learned a whole new angle from Lisa! She takes ordinary marketing techniques and turns them inside out - literally. Lisa begins with your vision, your heart, the people and places you are attracted to, and your own intuition about how to communicate your business. The results are startling – marketing with deep authenticity, that feels right, and attracts the people you truly want to work with. After working with Lisa, my clients are reaping huge benefits from the broader, deeper vision I have, and I'm attracting even more clients who are an ideal match for what I have to offer."
Speak Your Business in 30 Seconds or Less™
Ready to get started? Or do you still have a few questions?
Q: I don’t have any products to sell yet, should I wait until they are done?
A: Actually this is a PERFECT time for you to go through Juicy Online Marketing Essentials Bootcamp. Why? Because going through this process will actually HELP you create your product!
I actually know people who write the sales letter BEFORE they create the product, because the process of crafting the sales letter helps them get clarity on the product. You may find it's easier to put products together after our course!
Q: My business is new and/or I don’t even have a website, can this help me?
A: Yes! In fact it's better to be doing this now then later. Wouldn't it be better to start your business off on the right foot fresh out of the gate?
Q: I’ve already hired a web designer and/or copywriter and they are going to write the copy for me.
A: Are they? If you haven't gone through our Juicy Online Marketing Essentials process, you may find you get copy that really isn't a good fit for you. (Worse, it doesn't get any results for you.) Whoever writes the copy for your web site is going to need these questions answered if you want your copy to actually get you results, so why don't you make the process easier for them (and you) by going through it now?
Q: I'm a pretty good writer. Will this help me?
A: Yes! We are often too close to our own work to access the words that best describe it. This gets those words out of you and might be exactly what you need to start seeing results in your business (not to mention making lots of money)!
Q: I can't write at all. Not to mention I hate the idea of writing. Will this work for me?
A: That’s why we put it together the way we did. We wanted to make it as simple as possible for you to put together an effective, persuasive sales letter that gets you results. This system also makes it easy to hand off your copy to another writer to do for you. (And it doesn't have to necessarily be a direct response copywriter either and it will still get the job done for you.)
Q: I've taken copywriting courses before – how is yours any different?
A: Ours is an EASY-TO-FOLLOW system. What we've done is put together a system that you can plug-and-play in your own business. Look, there's a lot of good copywriting products out there (I know because I own most of them.) Ours wasn't necessarily designed FOR copywriters but rather for entrepreneurs who want an easy way to create copy that gets them results for their own business. If that's what you're looking for, that's what you'll get in our program.
Q: I've tried writing my own copy and I'm still not getting great results. Will this really help me?
A: You're in the right place! This program is designed for you. We have proprietary techniques we've been using for over 10 years that will get you out of your head and into your heart to access your authentic marketing voice. Not just copy. And that is what attracts Ideal Clients.
Q: Will this help me with other parts of my business or only with copywriting?
A: It will help you with all your marketing because you're going to know the words you need to use to communicate your genius to the world. You're going to find you can use what you learn in elevator speeches, on teleclasses, in one-on-one selling situations. Truly, you'll be amazed at how much leverage you'll get from this product.
Q: My web site IS making money but I think I could get better results. Will your bootcamp help me?
A: Yes because chances are there's a piece you're missing or maybe something you're not doing as well as you could be. You'll be able to take what you learn and tweak your web site to ramp up your results.
Ready to get started?
Yes Lisa and Michele! I want to transform my business and start seeing results in my online marketing efforts with your Juicy Online Marketing Essentials Home Study Course!
For my investment of $397, I understand I'm going to get:
- This beautiful product with 5 75 minute training call recordings, transcripts and worksheets
- Worksheets, samples, templates and other juicy resources to walk me through this process
Plus I'm going to get the bonus call with Queen of Sales Conversions Lisa Sasevich, The Invisible Close.
And I'm completely covered by our Juicy Guarantee, where I have 60 days to get my money back.
PLEASE NOTE: this does not include the live hot seats and calls. If your interested in Q&A calls, and live instruction, please click here.
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** If you choose a payment plan, please note the payments will be billed at 30 day intervals.
So are you ready to get started? Doubling and tripling your online sales is just a few weeks away!
To your success,
P.S. If you've ever struggled with your own copy or not being happy with your results, I urge you to invest in this training. You're going to learn a completely new way of creating effective, persuasive copy in your business that gets you results. And best yet it's an easy, plug-and-play system. Click here to reserve your space now.
P.P.S Have you had a chance to listen to our preview call "Why Won't They Buy? 3 Simple Secrets to Selling Your Expertise Online?" Here's the link if you want to download the recording.