Entrepreneurs who want to see
bigger & better results
and want to make MORE money online.

Michele PW
Your $Ka-Ching!$ Marketing Strategist
Michele Pariza Wacek

Lisa Cherney
Juicy Marketing Expert

Revealed! An easy plug-and-play system to reveal the "Juicy" YOU and transform your online business so it sounds like YOU! (authentic and NO hype!)

Yes you CAN build a 6- or 7-figure business around your brilliance. We'll show you how (and how those other 7-figure ultra-entrepreneurs are doing it).

From the desk of Michele PW and Lisa Cherney
Thursday morning

Dear Friend,

On the surface, it seems like it should be so easy, doesn’t it?

You put up a web site, start collecting email addresses and start selling your products or services. That's what the "gurus" tell you, isn't it?

So why isn't it working for you? Or maybe it's sort of working but it certainly feels like the whole process could be a lot smoother for you. Not to mention, more comfortable. Like you don't have to sell your soul to make money. There HAS to be a better way.

Does any of this sound familiar?

So what does all of this have in common? Well, it all comes down to one thing – how you express yourself and your "genius" using copywriting language that manages to be both attractive AND persuasive to your ideal clients so they say YES! to what you're offering. (Copywriting is writing promotional copy, nothing to do with protecting your intellectual property or putting a copyright on something.) In other words, if you want to build a successful and profitable business online, it's essential you know how to express your brilliance in a way that attracts your ideal client, makes you more money and DOESN'T feel like you're being hype-y or inauthentic.

Wait! I can hear you all saying "ugh" right now. I know, I know. For most of you, learning about copywriting is about as much fun as learning about dentistry. And that's okay, really. I'm going to be sharing with you a very special way of writing copy that's not nearly so painful as what you've been taught before (and it's actually MORE effective because you'll know EXACTLY what you need to say to persuade YOUR prospects to become your clients – it will be customized for your business and your inner gift to the world). But before we get to that, let me give you a little more background.

You've probably heard, or you may already know, that copywriting is important. But do you really know HOW important?

Consider this: A lot of ultra-successful entrepreneurs started off life as a copywriter. (Do the names Ali Brown and Alex Mandossian sound familiar?) Even the ones who weren’t professional copywriters know a thing or two about writing good copy. In fact, if you ask them, they'll tell you knowing how to write good copy was PARAMOUNT to their success in business. (How do I know this? Because I HAVE asked a lot of them what their "secrets" to success are. And knowing how to write compelling copy that gets their prospects to take action is right there on the top of their list.)

So why do they place copywriting so high on their success list? A few reasons:

  1. Copywriting is an integral part of marketing and sales. Good copywriting WILL lead to you making more money. You'll be able to sell more products and services, and you'll be able to do it in a LEVERAGED fashion. You see, copywriting allows you to sell one-to-many in an efficient and effective manner. (That's why copywriting is compared so often to a cash machine or a sales force out working for you, copywriting is designed to MAKE the sale without YOU picking up the phone and selling one-to-one.) You may have heard the expression "copywriting is salesmanship in print" – that's what this means. You're basically transforming face-to-face sales into a one-to-many technique.

  2. All successful entrepreneurs and business owners make marketing one of the top things they focus on. After all, no marketing, no new customers. No new customers and eventually your business dries up. Knowing how to market efficiently is especially important as there are only so many hours in a day. (Copywriting lets you leverage your marketing activities, remember?)

  3. You may have heard the expression "copy is king." This is because when you have good copy, you can still make sales even if other parts of your business are lacking. Copy can hide a myriad of sins and it can make you successful even if you don't have all your other ducks in a row. Successful entrepreneurs know this, so they put a premium in making sure their copy is doing its job. (Now, if you're someone who HAS all their ducks in the row, if you add great copywriting to the mix, your business will EXPLODE.)

  4. If you don't know what good copywriting looks like, you're not going to get it. That's why so many uber-successful entrepreneurs know how to write copy, even if they're no longer doing so. They HAVE to know what it looks like or how will they know when they’re looking at it (either because they wrote it or someone else did)? Or, maybe even more importantly, how will they know when they NOT looking at it?

“Working with Michele PW was such a relief because she GETS direct response copywriting. She knew what I was looking for and was able to deliver. With her help, we had record-breaking numbers for one of our campaigns. I highly recommend Michele if you’re looking for copywriting that gets you results.”

Ali Brown
Founder of Alexandria Brown International

“Thanks to your eagle eye and copywriting changes to ONE simple email, I substantially increased registrations for my "Give Your Pricing a Kick-in-the-Pants" Virtual Workshop Intensive! That's money that went straight into my bank account!”

Kendall SummerHawk
The "Horse Whisperer for Business"

“Michele PW and her team have been a part of my marketing team for several months now, bringing her strategies and copywriting skills with her, and in doing so has increased our business. In fact, on one recent campaign she´s worked with us on, she helped increase our sales by 34% and increase our revenue on this promotion by 128% - wow! I highly recommend Michele PW and her team to help you with your copywriting and marketing.”

Brian Tracy
Founder and Owner

Okay, so now you understand how important copywriting is to the success of your business, either being able to hire the right copywriter or do your own. But it's so PAINFUL to learn. Unlike me (I already know I'm a bit of a freak), you probably don't relish the idea of going through all those copywriting products out there, do you? Not only do you not have the time, but it's really not all that exciting either.

And to add insult to injury, you may also find it painful to write your own copy. Why? Most likely because you have no idea what to say about your products or services. Or maybe it's because you haven't "owned" your greatness yet, and if you haven't owned it, how on earth can you write about it?

Well, that's why I'm so excited to share with you what Lisa Cherney and I have come up with – an easier, more effective way of writing copy that gets you results!

But first…

Who are we and why should you listen to us?

Good question.

Well let's share the good stuff first:

Michele PW

Me – Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist is one of the hottest copywriters and marketing strategists around. Her client list reads like the Who's Who of Internet Marketing, with names like Lisa Sasevich, Brian Tracy, Ali Brown, Andrea J. Lee, John Assaraf and more.

What's her secret? It's simple – she knows how to write copy and create marketing strategies that GET PEOPLE TO BUY.


Lisa Cherney

Lisa Cherney has been known as the Juicy Marketing Expert since 1999 and is founder of Conscious Marketing, Inc.  Having worked with iconic brands like AT&T, Nissan and Lipton at top advertising agencies, it’s not a surprise that even leading marketing and sales experts turn to Lisa to cut through the hype and get to the heart of what they uniquely bring to the table.

Lisa is a highly sought after speaker for top events like Lisa Sasevich’s Speak-to-Sell Bootcamp and Market Your Way to Wealth and she has shared the stage with experts such as Jack Canfield and John Assaraf (from The Secret). She is co-author of a unique book called Inspiration to Realization: A Women’s Guide to Business, Personal & Spiritual Fulfillment. Kim Yancey, President of eWomenNetwork called her, “One of the most brilliant marketers I know!” Robert G. Allen, author of multiple New York Times bestsellers including The One Minute Millionaire says, “Listen to everything Lisa Cherney says about marketing!”

However, Lisa’s greatest accomplishment is having the courage to laser-focus her marketing (which means saying “no” to non-ideal clients) and tripling her income in 2009 while taking off Fridays and Mondays to be a mom. In 2010 she doubled her income again (still working part-time) to over a half million dollars.

With well over 25 years experience, Lisa is now dedicated to working with small business owners, many of whom have added thousands of dollars in sales after exposure to her groundbreaking Juicy Marketing Systems.


Now we're back to me. But that doesn't tell the whole story. You see, I wasn't always a superstar copywriter and marketing strategist.

I started off as a freelance copywriter. I was much like many other freelance copywriters out there except for one important distinction. I had good instincts. So even though I hadn't been trained as a direct response copywriter, I still got some fabulous results for my clients. (By the way, direct response copywriters is what they call people like us who write junk mail and those "long copy sales letters.")

The problem was I couldn’t explain what I was dong. You see, I hadn't studied direct response copy yet, I was simply going on instinct. Therefore I didn't really understand WHY it worked, I just knew it DID.

Fast forward a few years and I discovered the whole world of direct response copywriting. It was fabulous. Now I could start to see a system and a REASON why things worked.

But, it still wasn't enough. I knew there was an even BETTER way to do this. Writing copy didn’t have to be as difficult as it appeared. There WAS a system. I just didn't see it yet.

Enter Lisa. She helped me see there WAS a "method to my madness." You see, I was doing things so instinctively, I didn't even see it. She helped point it out to me, and showed me how we could combine forces to create a product that was completely different than anything out there.

Lisa's brilliance is pulling people's gifts out of them and then showing them how they communicate their gifts to the world so people are lining up to do business with them. She helps transform their marketing so marketing is effortless and is in perfect alignment with their gifts.

In a nutshell, this is a partnership created in heaven. Together we'll teach entrepreneurs an easy, paint-by-numbers system to make it so much more effortless for them to use powerful copywriting techniques in their own businesses to skyrocket sales and easily attract their ideal clients to them like a magnet.

And that's why we're SO excited about our Juicy Online Marketing Essentials Bootcamp!

You see, it's NOT YOUR FAULT your copy hasn't been as getting you the results you want. First off, there's A LOT to learn about being a direct response copywriter. This isn't something that just "happens" – many times it takes years of training. And if you don't have years of training? Well it can really affect your results.

And, NO ONE has broken this down into an easy-to-follow, plug-and-play system the way Lisa and I have. You're going to EASILY be able to write copy for yourself that GETS YOU RESULTS once you finish our Juicy Online Marketing Essentials Bootcamp.

“I’m so grateful I stumbled on this dynamic duo! Their combination of marketing skills is the perfect pairing for attracting your ideal client and then knowing how to speak to them in their language. Its important to me that my marketing is powerful enough to convert sales at a high rate while being congruent with my 'Invisible Close' message, and these ladies know how to get the online results without sounding salesy! This Juicy Ka-Ching team greatly contributed to both my online and offline marketing and will give YOU the clarity and strategy you need to breakthrough to your next level too!”

Lisa Sasevich
The Invisible Close™

“I can write. It just takes me forever. I didn’t have really any text on my website worth a darn for about 4 years. I was so jazzed after working with Lisa, I couldn’t even sleep. I re-wrote my whole website and brochure. It was fun and it just flowed right out of me. My website traffic has doubled and I need to hire an assistant to help me with my increased workload.”

Charlotte Howard
Sweet Internet Web Design

The Juicy Online Marketing Essentials Bootcamp

So here's just a sampling of what you'll get with our breakthrough program.


Have you heard the saying "if you don't know where you're going, any road will take you there?" Well, if you don't know who your ideal client is, how on earth are you going to be able to attract them?

And when we say "your ideal client" not only are we talking about prospects you love to work with but the ones who love working with YOU! These are your biggest fans, the ones who crave what you're selling. Wouldn't you LOVE having hundreds or thousands of customers who adore you and buy everything you sell? Well, this can be YOUR reality once you discover our secrets!

You're also going to learn:

Bonus – Worksheets and checklists to help you go through this process




Did you know that headlines are the most important part of your web sites/sales letters/advertising pieces? In fact, the vast majority of your prospects will make the decision to read the rest of your copy based SOLELY on your headline.

That's why you need a headline that rocks! That resonates with your ideal client so they are COMPELLED to keep reading. Don't know how to do that? No worries - we'll walk you through our simple systems.

Here's what else you're going to learn:

Bonus – List of "best" headline words and phrases, list of 100 best headlines and other tools to make writing headlines a snap!

“I applied the Juicy marketing boot camp method on my recent spiritual journeyer programme and preview call. Signups to the preview call were nearly double from my previous best opt in total of 70 to 138, and people are still signing up.My sign-up figures for the course are beyond compare as in the past my sign up rate was usually a dismal ZERO from the web, with all my sales used to come from me speaking to people. But this time, for the first time EVER I have gotten 6 new people onto a programme without having to have a conversation with me and there are still promos going out so I'll keep you posted.”

Lisa Turner
Specialist in Human Transformation And Evolution


Want to know the best way to:

It's knowing your million-dollar story!

But how do you write it? Where do you start? What needs to be in there and (more importantly) needs to be left out?

That's why we're going to walk you through our system of crafting your million-dollar story!

Here's what else you'll learn:

Bonus – easy to follow worksheets to walk you through this process

“After getting crystal clear about what makes me unique and owning my Ideal Client, my marketing finally started working! I have attracted the very best licensing agent in the industry. I am a featured artist this year at Faeriecon, being put in the same space with the likes of Alan Lee from Lord of the Rings and Holly Black from Spiderwick. Plus the premier magazine of my industry is doing a 4-page spread on me in the next issue. I wish I came to you first. I could have saved thousands on copywriting and branding! You rock sister!!”

Lisa Steinke
Award Winning Artist


People buy results. People buy outcomes. People buy emotion.

In other words, they buy benefits. What benefit will they get from using your product or service?

What they DON'T buy are facts. Descriptions. In other words, features.

Chances are you've heard this before. But, I bet you're still struggling with it. (Don’t worry if this IS you – MOST people have a lot of problems getting their head around writing benefits.)

Never fear, you're in the right place! And we're going to show you simple ways to put together sweet and sour benefits.

You'll also learn:

Bonus – easy-to-follow worksheets to help you create rocking sweet and sour bullets


“I thought we were doing well with conversions until we hired Michele PW to be our copywriter.  Our key product has typical conversion rates of about 10 - 14% of live attendees.  My business partner asked Michele to review the copy (while I was in the middle of a major move), and after she tweaked it and added several emails to our sequence, our conversion on a last-minute promotion was ALMOST 35%.  It made the move much less painful AND tripled our sales. I should take more days off and let Michele and Erin run the business.  What an amazing gift and result! WOWWOWWOW!”

Gail Doby
Chief Vision Officer


Ah. Here we go.

No matter HOW well you've done your job with the rest of your promotional copy, you're going to hit this. Where your prospects just stop.

They may want it. They may know they need it. They may love you and want to do business with you.

But they don't hand over their credit card to you.

Game over. Everything stops. And BOTH of you are the big loser (you because you've lost the business and lost the chance to make a bigger mark in the world, and your prospects because they REALLY have a problem and YOU can solve it for them! But they're NOT taking action!)

So what do you do? You need to figure out what's stopping them and resolve it for them. (This is also known as overcoming objections.) We'll teach you how to do exactly that.

Here's what else you'll learn:

Bonus – Worksheets and checklists to help you walk through this process.

“I part–jokingly say that Michele PW has probably forgotten more about direct response marketing than most people will ever know. (Yes, she´s that good.) I´ve been working with Michele PW and her team for about 6 months now, and it´s been transforming and accelerating my business results dramatically. With Michele PW´s direct response marketing copy, the opt ins for my campaigns and launches have increased more than 50% on a regular basis. But even better than that, my clients actually like receiving my marketing now!
The marketing strategies and wisdom that she contributes to each campaign have ensured that we´re implementing the RIGHT marketing strategies, at the right time, to the right people, which are creating the right results… both short and long term.
In one recent campaign that Michele worked with us on, we nearly tripled our sales results! In short, Michele PW = Leverage!
By having Michele PW and her team support my business, I can now leverage my and my team´s time and talent even better. I´m finally freed up to focus more on my brilliance and on the revenue generating activities of my business… with better results and much more impact. At whatever level you can start working with Michele, I whole–heartedly recommend it. It´s totally worth it!”

Nikkea B. Devida
Accelerated Results Business Mentor


You've done all the hard work. Your ideal clients are ready to buy what you're selling.

But there's only one problem. What ARE you selling?

Have you packaged your genius properly so your ideal clients WANT to buy it? Here's where we walk you through all the steps of crafting your offer so it resonates with your ideal client and they can't wait to invest with you.

You'll also learn:

Bonus – Worksheets and checklists to help you walk through this process.



Here's where the rubber meets the road! Now that you've gone through all the steps and have created all the pieces, I'm going to share with you my 6-Figure Sales Letter & Squeeze Page/Preview Call Page Templates!

This is as easy as "insert tab A into slot A." Truly. You're going to get these templates that will make it so easy for you to create your own:

Once you've put it all together, all you need to do is smooth out the writing (either you can do it or you can hire a writer/editor for a few hundred dollars instead of several THOUSANDS had you not done your homework) and you're ready to start making money!

Here's what some of our last participants are saying about our workshop:

Mary Denaro

What a dynamic duo! I love what you are doing! ... and I've reallllllly been enjoying the classes and learning a lot!


Jacquelyn Aldana

Between facilitating the 75-minute calls twice a week and providing 24/7 access to the Forum, you have done a magnificent job of making things clear and easy to understand and apply.
I have taken several courses in Internet marketing over the past few years, and yours, by far, has been the most practical and easy-to-apply of any program I've ever invested in. Keep up the good work.


Terri Brukhartz

Thanks, also, for the incredible value you have both provided over the last 3 weeks. I have learned an incredible amount. You are clearly at the top of your game in your areas of expertise and even more powerful as a team. I haven't even launched yet and I feel like my own game has reached a whole new level. Thank you! Thank you! Thank you!


Shelley Grieser

Just wanted to say that I am really enjoying the JOME Bootcamp! You have done a great job of organizing, preparing and presenting the materials for this class. This is just what I needed at this time. I have learned so much from you, I feel like a sponge trying to take it all in and now need to apply it to my business. I am excited to see what it will do for my business. The bootcamp has been very inspiring!


Cheryl Price

Just want to let you know again that this is some good stuff.  I wrote my Million Dollar Story today and guess what--my ideal client changed again as a result of actually seeing my story on paper.
Thanks for all the "juicy" content.


Jill McNelis

I wanted to personally thank you for the marketing bootcamp!  It was jamm packed with real juicy and usable information! 

So now you may be wondering:

How is this all going to work? How am I going to get my hands on all this amazing information?

First off, you need to know this is the LAST TIME Lisa and I are ever going to be hosting this bootcamp.

So, here's how we're going to deliver it to you:

1. First off, we're going to mail you a copy of this beautiful product, which includes:

2. Next, we're going to have 4 75 minute LIVE Tele-Coaching calls, which will walk you through the material and give you a TON of time to ask questions and for us to do live coaching. In short, this is a HANDS-ON workshop where once you finish, just as long as you follow along and do your homework, you'll have completed copy. Each call will be recorded and posted so if you miss a call, you can catch up.

Schedule for Training
All times are 9AM Pacific / Noon Eastern unless otherwise noted.

Call #1 –Ideal Client & Headline Questions of Attraction - Thurs Feb 7th
Call #2 – Headline Formulas & Million Dollar Story - Thurs Feb 14th
Call #3 – Juicy Benefits Sweet & Sour - Thurs Feb 21st
Call #4 – What's Stopping Them & Packaging Your Genius –
                  Thursday March 14th @ 10AM Pacific / 1PM Eastern
Call #5 – Open Q&A – Thurs march 21st @ 10AM Pacific / 1 PM Eastern

But that's not all! You're also going to get these FANTASTIC bonuses:

Bonus #1 – Q&A Call
Once the program is over you're going to have questions. Well we'll have answers! We'll host a bonus Q&A call where you can hop on and ask all your questions about all the great information you've been learning. Wondering how to apply it to your business? Want a little help on your specific situation? No problem – here's the call to do it!

Bonus #2 – Exclusive private Facebook group
You're not in this alone! We're here and so are your fellow participants to get the most out of this powerful course.

The Facebook group is where you'll be able to:

Bonus #3 – Call with Queen of Sales Conversion Lisa Sasevich, The Invisible Close
Look, we're giving you all the tools you'll need to attract your ideal clients and persuade them to become your customers. We're teaching you how you do this using copy. But how do you do it on a teleclass or from the stage? Well, to answer that, we of course brought in the expert to teach you how to do exactly that! Lisa Cherney will be interviewing Lisa Sasevich (the 2 "Lisa's" ) on all her "speaking" secrets.

Bonus #4 – A $197 Guest Ticket to Lisa's 3-day LIVE event "Be Juicy! 6-Figures On Your Terms: Full Time Prosperity – Part Time Hours" taking place in November (a $1497 value) While other folks may talk about the "4-hour workweek" or working part-time while pulling in a full-time income, Lisa is actually living it. AND she's successfully taught her same system to her clients. In this 3-day transformational training, Lisa is going to give you a path to prosperity you create on your OWN terms. (No cookie-cutter systems here!)

You will:

This event is like nothing Lisa has ever done or anything you’ve ever been to before. She has taken all of her very best teachings from the last 13 years, and combined them into three fantastic, content-rich, juicy days so you can create a business on your terms (and that can even mean part-time!)

Finally – you learn a business philosophy that honors all of you. Bring all of who you are and all of what you’ve experienced into what you do now, with full authenticity. You become empowered (and trust yourself more) to make the right business decisions.

You get the tools you need to get out of your own way, to help you hear your heart more clearly, make tough decisions, and honor your value... so much so that you even begin saying “NO” to non-ideal clients and opportunities.

At the end of this three day transformational experience, you leave feeling like you are finally in full alignment with what you want to create, who you want to help, and what it all will look like when you get there.


This sounds fantastic Lisa and Michele, but how much is it all going to cost me?

Ah, good question.  And I have one of my own.

How much is the copy you're using on your web pages, sales letters, preview call/squeeze pages, emails, etc. costing you each day?

$100? $300? $1,000? More?

I took your Juicy Online Marketing Bootcamp last Fall and I can’t tell you what a difference it has made for me. (I don’t love to write so this is saying a lot!) Your templates were so well done that I used them a few months later to promote a coaching group for entrepreneurs. In two short weeks I generated $2500. Thanks for being so good at what you do!

Terri Fry Brukhartz, CPCC
Let Yourself Fly

I bet you don't even know. (You may not even WANT to know.)

What's worse is you might be a FEW SIMPLE TWEAKS from doubling or tripling what you’re making online. (Truly. I've seen it happen before.)

Juicy Online Marketing Essentials Bootcamp is designed to help you get to the root of why you're not making as much money as you want to be online and reverse that trend. It's an easy and effortless way to transform your business into an online money machine.

Look, all you have to do is land ONE new client or sell a couple of $200 products and you've paid for the low $497 investment in this course. And every time you go to sell something new, you'll have all the tools and resources to create the right copy to make it a success.

On top of all that, this is going to SAVE you time and aggravation struggling to write your own copy PLUS you're going to save $1000s on hiring a big-time professional copywriter to do all of this for you. (You may still hire a writer to help you out, but you may be able to get away with hiring someone far cheaper than a direct response pro to get the job done with this product on your desk.)

And imagine how much easier life will be for you once you master this essential marketing tool. Your marketing will be that much more effective, you'll get more and better results with less effort and less stress. What is THAT worth to you?

Plus you're protected by our 100% Juicy Guarantee – You'll love how juicy this product is or you'll get your money back!

Both of us stand firmly behind our products. We KNOW this product has the potential for transforming your business just as long as you attend class and do all the work.

But, just in case you don't agree, you have until the end of the 2nd class to decide if this is for you. Just let us know by the start of the 3rd class if you don't want to continue and we'll refund your investment.

"Even after 18 years of preparing clients for media appearances on CNN, 60 Minutes and The New York Times, I've still learned a whole new angle from Lisa! She takes ordinary marketing techniques and turns them inside out - literally. Lisa begins with your vision, your heart, the people and places you are attracted to, and your own intuition about how to communicate your business. The results are startling – marketing with deep authenticity, that feels right, and attracts the people you truly want to work with. After working with Lisa, my clients are reaping huge benefits from the broader, deeper vision I have, and I'm attracting even more clients who are an ideal match for what I have to offer."

Ann Convery
Speak Your Business in 30 Seconds or Less™

Ready to get started? Or do you still have a few questions?

Q: I don’t have any products to sell yet, should I wait until they are done?
A: Actually this is a PERFECT time for you to go through Juicy Online Marketing Essentials Bootcamp. Why? Because going through this process will actually HELP you create your product!

I actually know people who write the sales letter BEFORE they create the product, because the process of crafting the sales letter helps them get clarity on the product. You may find it's easier to put products together after our course!

Q: My business is new and/or I don’t even have a website, can this help me?
A: Yes! In fact it's better to be doing this now then later. Wouldn't it be better to start your business off on the right foot fresh out of the gate?

Q: I’ve already hired a web designer and/or copywriter and they are going to write the copy for me.
A: Are they? If you haven't gone through our Juicy Online Marketing Essentials process, you may find you get copy that really isn't a good fit for you. (Worse, it doesn't get any results for you.) Whoever writes the copy for your web site is going to need these questions answered if you want your copy to actually get you results, so why don't you make the process easier for them (and you) by going through it now?

Q: I'm a pretty good writer. Will this help me?
A: Yes! We are often too close to our own work to access the words that best describe it. This gets those words out of you and might be exactly what you need to start seeing results in your business (not to mention making lots of money)!

Q: I can't write at all. Not to mention I hate the idea of writing. Will this work for me?
A: That’s why we put it together the way we did. We wanted to make it as simple as possible for you to put together an effective, persuasive sales letter that gets you results. This system also makes it easy to hand off your copy to another writer to do for you. (And it doesn't have to necessarily be a direct response copywriter either and it will still get the job done for you.)

Q: I've taken copywriting courses before – how is yours any different?
A: Ours is an EASY-TO-FOLLOW system. What we've done is put together a system that you can plug-and-play in your own business. Look, there's a lot of good copywriting products out there (I know because I own most of them.) Ours wasn't necessarily designed FOR copywriters but rather for entrepreneurs who want an easy way to create copy that gets them results for their own business. If that's what you're looking for, that's what you'll get in our program.

Q: I've tried writing my own copy and I'm still not getting great results. Will this really help me?
A: You're in the right place! This program is designed for you. We have proprietary techniques we've been using for over 10 years that will get you out of your head and into your heart to access your authentic marketing voice. Not just copy. And that is what attracts Ideal Clients.

Q: Will this help me with other parts of my business or only with copywriting?
A: It will help you with all your marketing because you're going to know the words you need to use to communicate your genius to the world. You're going to find you can use what you learn in elevator speeches, on teleclasses, in one-on-one selling situations. Truly, you'll be amazed at how much leverage you'll get from this product.

Q: My web site IS making money but I think I could get better results. Will your bootcamp help me?
A: Yes because chances are there's a piece you're missing or maybe something you're not doing as well as you could be. You'll be able to take what you learn and tweak your web site to ramp up your results.

Ready to get started?

  Yes Lisa and Michele! I want to transform my business and start seeing results in my online marketing efforts with your Juicy Online Marketing Essentials Bootcamp!

For my investment of $497, I understand I'm going to get:

  • This beautiful product with 5 75 minute training call recordings, transcripts and worksheets
  • 4 75-minute LIVE Tele-Coaching calls with opportunity to ask questions
  • MP3 recording of each call I can immediately download and listen to
  • Worksheets, samples, templates and other juicy resources to walk me through this process

Plus I'm going to get these fantastic bonuses:

  • Bonus #1 – Q&A Call
  • Bonus #2 – Exclusive private Facebook group
  • Bonus #3 – Call with Queen of Sales Conversions Lisa Sasevich, The Invisible Close
  • Bonus #4 – A $197 Guest Ticket to Lisa’s 3-day LIVE event

And I'm completely covered by our Juicy Guarantee, where I have until the start of the 3rd class to get my money back.

$497 (Best Value)*

$257 billed in 2 payments**

Your payment is processed on secure servers.

Remember, LAST CHANCE to get in on the bootcamp!


*  Plus $19 Shipping and handling.
** If you choose a payment plan please note that the first payment will include $19 S&H, and subsequent payments will be billed at 30 day intervals.

So are you ready to get started? Doubling and tripling your online sales is just a few weeks away!

To your success,


Lisa Cherney
Michele PW


P.S. If you've ever struggled with your own copy or not being happy with your results, I urge you to invest in this training. You're going to learn a completely new way of creating effective, persuasive copy in your business that gets you results. And best yet it's an easy, plug-and-play system. Click here to reserve your space now.

P.P.S Have you had a chance to listen to our preview call "Why Won't They Buy? 3 Simple Secrets to Selling Your Expertise Online?" Here's the link if you want to download the recording.